Cause you can't dye black hair. It's got so much pigment in it than it doesn't accept dye. People that have very dark brown hair have the same problem. You need to go to a stylist to get your hair stripped in order to color it. They mention blondes the most b/c a blonde can put any color into their hair and it's going to look exactly like the box.
I have medium brown hair and everytime I want to dye it red I buy really red dye--like the brightest copper or strawberry or Intense red they have--and that way it turns a nice dark auburn.
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